If anything, the established rap superpowers seem a bit awkward situating themselves within the 17-year-old’s universe-a universe that comes with its own slang, characters and codes of honour (not to mention its own slightly-off rhythms). But these moments mostly emphasise the success of Keef’s stand-alone vision. To be sure, there are a handful of big-name guests scattered across Finally Rich: A Rick Ross verse is appended to the older mixtape hit “3Hunna”, while 50 Cent and Wiz Khalifa are shoehorned into the proudly hedonistic “Hate Bein’ Sober”. A less confident artist might have approached this high-pressure situation cautiously, making sure to call in big-gun cameos and packing the tracklist with flashy features and trendy producers. So when Finally Rich finally arrived, expectations were high, with fans and doubters alike waiting breathlessly to see if all that hype would pay off. All that, and he still hadn’t released his official debut. In less than a year, the teen superstar had dropped an instant classic single (the hater’s anthem “I Don’t Like”) incited a major-label bidding frenzy and re-invigorated mainstream interest in Chicago’s thriving underground rap scene. Over the course of 2012, Chief Keef had gone from a mostly unknown Chicago cult figure to hip-hop’s buzziest phenomenon.
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